Media Release Target Darts & Formula Sports

Wednesday 11th January 2018


Target Darts and Formula Sports announced as sponsors of Darts Australia

Target Darts and Formula Sports are delighted to announce exclusive sponsorship of Darts Australia effective from January 2018 and for a period of 3 years.

As the recognised governing body for the sport of darts in Australia, Darts Australia share the same mission and values as both Target and Formula Sports, the key aim being to encourage participation and growth of the sport in Australia.

James Tattersall, Sales Director at Target Darts said, “We are proud to be aligned with Darts Australia, and we hope that this partnership will help raise the overall profile of darts in Australia.”

Target’s support will include the provision of the Pro Tour Dartboards and One Piece Surrounds to be used at Australian Championship and State Grand Prix events. Target’s revolutionary Cool Play Shirts will also be provided for use to representatives of Darts Australia.

He continued, “By providing the best equipment in the game, we plan to help Darts Australia in their goal to raise the standard of darts in Australia and help the sport to continue its growth .”

Formula Sports in its capacity as distributor of Target Darts in Australia and New Zealand will provide additional support to Darts Australia through funding to support junior development and contributing to the development of a stronger online and social media presence.

Neil Jensen, Managing Director of Formula Sports said, “we are thrilled to once again be involved with Darts Australia and through our partnership with Target Darts offer our broad range of expertise and services to the players and clubs all across Australia”.

Kelvin James, President of Darts Australia said, “A new and exciting era is upon us and the profile of the sport is at an all-time high. As such we are delighted to  align Darts Australia with one of the worlds most recognized brands in Target Darts and Formula Sports here In Australia. We look forward to combining the skills and expertise within the partnership to further develop the sport in the domestic and international marketplace.

Notes to editors:

  • Target Darts are a leading, global darts manufacturer based in Harlow, Essex, UK.
  • Formula Sports is manufacturer and distributor of indoor sports equipment based in Brisbane, Australia.
  • Darts Australia is the recognized governing body for the sport of darts in Australia.